[zacchaeus]

I often read under tips for search engine optimization that one should focus on obtaining as many e-mail addresses as possible.
Via contact forms, newsletters, guest rooms etc. etc.
BUT, what I don't understand is how accumulating e-mail addresses will improve your search engine ranking?
Any thoughts?

[tadd]

The folks who give you an email address, complete a form or perform some other MDA are future prospects.

That email address is permission to backsell the opt-in - to his grave if you want. So, by collecting email addresses, you can do email blasts, auto-responders, newsletters, etc. to keep you site URL in front of the eyes of potential customers/clients.

It doesn't have anything to do with Google rank.

editor@webwordslinger.com

[trahern]

It won't generate traffic unless you are planning on sending them SPAM. I would only send a newsletter to someone who asked for it and also have an unsubscribe link in it also. It will also do nothing for your rankings.

Links back to your site are the best way to get high in the rankings and generate more traffic.

[ferrand]

Getting email addresses refers to sending newsletters,email marketing mails and visiting customers for sending information about your services and products